TRENDS IN SERVICE MARKETING RESEARCH: 1993-2 3 The dynamics and evolution of the service marketing literature TRENDS IN SERVICE MARKETING RESEARCH: 1993-2 3 TRENDS IN SERVICE MARKETING RESEARCH: 1993-2 3 Problems and Strategies in Services Marketing - Academic Most Downloaded International Journal of Research in Journal of Services Marketing: Vol 13, No 4/5 - Emerald Most Downloaded International Journal of Research in Eleven years of scholarly research in the Journal of Services Journal of Financial Services Marketing
Journal of Services Marketing: Vol 13, No 4/5 - Emerald Popular




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Research papers in services marketing


From academic research to marketing practice: Exploring the marketing science the levels of customer satisfaction and loyalty for the same service different when This paper investigates behavior and determinants of the behavior of small

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Type: Research paper Abstract HTML PDF (121 KB) International services marketing: review of research, 198 1998 Gary Knight (pp 347 - 36 )

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This article analyzes service research published in marketing journals from 1993 to service marketing before 1993 based on the papers by Fisk, Brown and

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Findings – The main finding is that most of the papers published in the Journal of Services Marketing during the recent 11-year period are research-based

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Type: Research paper Abstract HTML PDF (121 KB) International services marketing: review of research, 198 1998 Gary Knight (pp 347 - 36 )

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Янв 2 14 г -

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Findings – The main finding is that most of the papers published in the Journal of Services Marketing during the recent 11-year period are research-based

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Journal of Services Marketing publishes contributions from practitioners and latest research, new thinking and initiatives being applied in the service industry All the papers are subjected to a blind refereeing process to ensure integrity of

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TRENDS IN SERVICES MARKETING RESEARCH As much


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Most Downloaded International Journal of Research in Lems for services marketers that are not faced by goods marketers The third and nal paper appear to be more important advertising media than television.

TRENDS IN SERVICE MARKETING RESEARCH: 1993-2 3 This article analyzes service research published in marketing journals from 1993 to service marketing before 1993 based on the papers by Fisk, Brown and.

Findings – The main finding is that most of the papers published in the Journal of Services Marketing during the recent 11-year period are research-based.

Journal of Services Marketing publishes contributions from practitioners and latest research, new thinking and initiatives being applied in the service industry All the papers are subjected to a blind refereeing process to ensure integrity of.



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Eleven years of scholarly research in the Journal of Services Янв 2 14 г -.

Problems and Strategies in Services Marketing - Academic Lems for services marketers that are not faced by goods marketers The third and nal paper appear to be more important advertising media than television.

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